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Enterprise in Highly Competitive Environment

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Enterprise in Highly Competitive Environment

Wydawca: Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika

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Opis produktu
The years 2008-2009 have been considered as the most difficult ones for most companies for many decades. The global financial crisis has influenced all economic players: multinational corporations such as the former biggest car producer General Motors, companies operating on the national markets, as well as small family enterprises or single entrepreneurs. As a result every manager or entrepreneur not only has had to take into consideration typical high competitive pressure of global economy but also has been forced to implement some remedies and adjustments to turbulent reality of the financial crisis. It means that whole business world has been focused on finding additional resources to survive the recession. In practice, at a time of recession companies tend to implement strategies and business solutions that are supposed to bring quick costs' reductions. Even though these immediate savings obtained during crises are usually necessary to survive, but still they are often only effective in very short term and can even sometimes become threat to a long term competitive potential of a company. It means that one of the most important skills of a good manager is the ability to keep long term perspective even when one needs to react to present problems. This is especially important in highly turbulent and competitive environment of contemporary global economy. As a result the idea and the aim of this book is to present some strategies and business solutions that can be an effective long term alternative to easily applicable, but only useful in the short term, obvious cost cuts and easy adjustments.

Tytuł
Enterprise in Highly Competitive Environment
Język
polski
Wydawnictwo
Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika
ISBN
978-83-231-2563-1
Rok wydania
2010 Toruń
Wydanie
1
Liczba stron
264
Format
pdf
Spis treści
Introduction (Adam P. Balcerzak) 7 Part I. Improving Competiveness of Enterprise 18 Renata Koneczna, Sustainable Business Concepts and Th eir Impact on the Increase of the Company's Competitive and Innovative Advantages 19 Małgorzata Szałucka, Foreign Direct Investment as a Tool for Enhancing Competitiveness - the Experience of Polish Companies 33 Marta Wierzbicka, Building Competitive Potential in the Dutch Biotechnological Industry Based on Clusters. An Example of BioMed Cluster in Amsterdam 49 Zbigniew Wiśniewski, The Dynamics of Operational Management 61 Małgorzata Wiśniewska, Zbigniew Wiśniewski, Changing the Role of Information in Organizations 73 Katarzyna Dorota Kopeć, Obstacles and Perspectives of the Development of Cultural Sponsorship, Within the Framework of the Corporate Social Responsibility Strategy 87 Robert Bęben, Raising Financial Resources for Developing a Business Viewed from the Perspective of the Conception of Marketing 97 Zbigniew Drewniak, The National Capital Fund and its Role in Supporting of PE/VC Funds and Preventing Equity Gap 109 Anna Jakubczak, Economical Eff ectiveness of Enterprises by the Sectors of Poland's National Economy 123 Marcin Ratajczak, Economic Condition of Small and Medium Enterprises Located in Rural Areas of Warmia and Mazury 135 Part II. Knowledge and Human Capital in Building Innovative 152 Beata Michorowska, Knowledge Flows from Transnational Corporations to Local Subsidiaries 153 Marcin Kuzel, Fostering Linkages and Initiating Knowledge and Skill Diff usion by Polish Affiliates of the World's Largest TNCs 167 Małgorzata Baran, Knowledge Creation and Linkages in Clusters 193 Iwona Szczepaniak, Intellectual Capital as a Source of Polish Food Industry Competitiveness 205 Katarzyna Grzesik, Th e Evolution of Leaders Development in Organization 219 Katarzyna Piwowar-Sulej, Evolution of an Employee Position in an Organization 233 Beata Chmielewiec, Financing HR Activities During Recession 245 Contributors 261
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